Oliver Peoples is one of those brands that I’ve always been familiar with, but never paid much attention to. This changed when I came across their online presence.
I follow them on Twitter and came across a link to one of their videos explaining how to select the right frames for different face shapes.
I think it is important to note this video. It provides viewers with a personable, interactive experience, while showcasing the product. This is quite different from a more direct sales driven approach of just displaying the items along with their prices. It’s inviting, not pushy.
Another video features Elijah Wood and Shirley Manson in an artsy vignette which highlights Oliver People’s eye wear in ways that are subtle and charming.
In addition to their videos, Oliver Peoples has a lifestyle blog which engages the viewer much like a glossy magazine.
Blogs and videos are very simple solutions available to everyone. One of the take away lessons we can learn from Oliver Peoples is that the difference is in how well they are executed. The end result should make people want to stick around.